Another example of how co-opertition and collaboration can work.
Not-for-profits (NFPs) have an opportunity to secure new partnerships, access innovation and possibly win new funding streams if they take advantage of the move by more Australian companies to adopt ‘shared value’.
The nascent corporate strategy aims to advance social good while enhancing business value, says AICD NFP Sector Leader Phil Butler. “It genuinely aims for a win-win.”
Shared value is several steps closer to the heart of the company’s strategy than corporate social responsibility (CSR) and philanthropy.
New corporate strategy is an opportunity for NFPs