Numbers Don’t Matter, Influence Does

THE NUMBER OF IMPRESSIONS YOU HAVE DON’T ALWAYS TELL THE FULL STORY

Interesting read:

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just too much emphasis on the width of engagement—how many potential connections they make—rather than the […]

Source: Numbers Don’t Matter, Influence Does

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